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PRIVACY POLICY

Last Updated: 01.01.2026

GoCaddy (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Website (www.gocaddy.golf), make a purchase online, or visit one of our physical retail stores. This policy is designed to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the Australian Consumer Privacy Act 1988 (Cth) Privacy Act), where applicable.

1. Information We Collect

We collect personal information that you voluntarily provide to us when you interact with our Website, make a purchase, or visit our stores. The categories of personal information we collect include:

  • Identifiers: Name, postal address, email address, phone number, and online identifiers (e.g., IP address, cookie identifiers).
  • Commercial Information: Records of products purchased or considered, purchase history, and payment information (credit card details processed via secure third-party payment processors).
  • Internet Activity: Information regarding your interaction with our Website, including browsing history, search history, and information regarding your interaction with our online store.
  • Geolocation Data: Approximate physical location derived from your IP address.
  • Professional/Employment Information: If you apply for a credit account, we may collect business information.
  • Inferences: Preferences and characteristics derived from the data above.

We collect this information directly from you (e.g., when you create an account, place an order, or contact customer service) and automatically through cookies and similar tracking technologies when you use our Website.

Online Activity

Cookies

The GoCaddy website uses cookies. A cookie is a small file of letters and numbers the website puts on your device if you allow it. These cookies recognise when your device has visited our website(s) before, so we can distinguish you from other users of the website. This improves your experience and our website.

We do not use cookies to identify you, just to improve your experience on our website. If you do not wish to use the cookies, you can amend the settings on your internet browser so it will not automatically download cookies. However, if you remove or block cookies on your computer, please be aware that your browsing experience and our website’s functionality may be affected.

Website analytics

Our website uses relevant analytics services to help us better understand visitor traffic, so we can improve our services. Although this data is mostly anonymous, it is possible that under certain circumstances, we may connect it to you.

Direct marketing

We may send you direct marketing communications and information about our services, opportunities, or events that we consider may be of interest to you if you have requested or consented to receive such communications.

These communications may be sent in various forms, including mail, SMS, and email, in accordance with applicable marketing laws, such as the Australian Spam Act 2003 (Cth). You consent to us sending you those direct marketing communications by any of those methods. If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.  You may opt-out of receiving marketing communications from us at any time by emailing us with your name, address and contact information with the subject line stating “unsubscribe’’.

In addition, we may also use your personal information or disclose your personal information to third parties for the purposes of advertising, including online behavioural advertising, website personalisation, and to provide targeted or retargeted advertising content to you (including through third party websites).

2. How We Use Your Information

We use the personal information we collect for the following purposes:

  • To Process Transactions: To fulfil your orders, process payments, arrange shipping, and provide you with related customer service.
  • To Communicate: To send you order confirmations, shipping updates, and respond to your inquiries.
  • To Improve Our Services: To analyse Website usage, personalise your experience, and improve our products and marketing efforts.
  • For Marketing: To send you promotional materials, newsletters, and special offers, where you have opted in or as permitted by law. You can opt out of marketing communications at any time.
  • For Security and Fraud Prevention: To detect, prevent, and address technical issues, fraud, or security incidents.
  • To Comply with Law: To comply with applicable legal requirements and respond to lawful requests from public authorities.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your personal information depends on the data concerned and the specific context in which we collect it. We process your data based on:

  • Contract Performance: To fulfil our contract with you (e.g., processing your order).
  • Consent: Where you have given us explicit consent (e.g., for marketing cookies or newsletters).
  • Legitimate Interests: To improve our services, prevent fraud, and for security purposes, provided your interests do not override these.
  • Legal Obligation: To comply with applicable laws.

4. Sharing Your Information

We do not sell your personal information in the traditional sense. However, we may share your information with third parties for business purposes as described below:

  • Service Providers: We share data with third-party vendors who perform services on our behalf, such as payment processors, shipping carriers, email service providers, and IT support.
  • Retail Partners: If you make a purchase in a retail store, your information may be collected by our in-store point-of-sale system and shared with our central customer database.
  • Legal Compliance: We may disclose your information if required to do so by law or in response to valid requests by public authorities.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

CCPA Notice: If you are a California resident, you have the right to know that we may “share” your personal information (as defined under the CCPA) with third parties for cross-context behavioural advertising. You have the right to opt out of this sharing. We do not knowingly sell the personal information of consumers under 16.

5. Cookies and Tracking Technologies

Our Website uses cookies, web beacons, and similar tracking technologies to enhance your experience, analyse trends, and administer the Website. You can control the use of cookies at the individual browser level. However, if you reject cookies, you may still use our Website, but your ability to use some features or areas may be limited. For non-essential cookies (e.g., analytics, advertising), we will obtain your consent where required by law (e.g., under the ePrivacy Directive in the EU).

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. For example, purchase records may be retained for tax and warranty purposes for the period required by law.

7. Transfer of personal information overseas

Some of the third-party service providers we disclose personal information to may be based in or have servers located outside of Australia, including in USA and other overseas countries where third parties are located or have servers.

Where we disclose your personal information to third parties overseas, we will take reasonable steps to ensure that data security and appropriate privacy practices are maintained. We will only disclose to overseas third parties if:

– you have given us your consent to disclose personal information to that third party; or

– we reasonably believe that:

– the overseas recipient is subject to a law or binding scheme that is, overall, substantially similar to the APPs; and

– the law or binding scheme can be enforced; or

– the disclosure is required or authorised by an Australian law or court / tribunal order.

8. Notice at Collection (CCPA)

At or before the point of collection, we provide a “Notice at Collection of Personal Information” which lists the categories of personal information to be collected, the purposes for which they are collected, and whether the information is sold or shared. This notice may be provided via a conspicuous link on the pages where we collect information.

9. Security of Your Information

We implement reasonable technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. In the event of a data breach, we will notify affected users and supervisory authorities as required by law.

10. Inquiries and complaints

If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a complaint, please contact our Data Protection Officer at:
Email: sales@gocaddy.golf
Mail: GOCADDY.GOLF, PO Box 722, Sanctuary Cove, Hope Island Q4212, Australia
Phone: +61 (07) 3088 5515

Please allow up to 14 business days for us to respond to your complaint.  It will not always be possible to resolve a complaint to everyones satisfaction.  If you are not satisfied with our response to a complaint, you have the right to contact the Office of Australian Information Commissioner at www.oaic.gov.au to lodge a complaint.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the “Last Updated” date. We encourage you to review this Privacy Policy periodically.